LANA DEGUZMAN

Digital Marketer turned UX Designer

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<aside> 👩‍💼 LINKEDIN

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<aside> 💌 EMAIL

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ABOUT ME


I'm an inquisitive, startup-savvy UX Designer and former marketer who blends business strategy, interaction design, and storytelling to create simple yet engaging experiences on mobile and web platforms.

UX METHODS


Interaction Design, Qualitative and Quantitative Research, Rapid Prototyping, Personas, Wireframing, User Flows, Journey Map, Usability Testing, Branding, Copywriting

TOOLS/SOFTWARE


Figma, Sketch, Adobe XD, Photoshop, Illustrator, Invision, Miro, Framer, Zeplin, Jira, HTML/CSS

EDUCATION


Springboard

UI/UX Design Career Track

2020 – 2021


Grand Canyon University

****B.S. in Marketing

Magna cum laude, GPA 3.8

2016 – 2020


HONORS

Top Emerging Talent - Pangea.app, Jun 2021

Hackathon Winner – UX Result Hackathon, Nov 2020

Women in Tech Award – Springboard, May 2020

EXPERIENCE


Atiba Software

UX/UI Designer   June 2021 – November 2023

Founded in 1992, Atiba is one of the Southeast's largest Managed Services, Web Design, Software Development, and IT Consulting companies.

Delivers both low-fidelity and high fidelity designs across all design phases - web and mobile experiences, wireframing, design and hand-off to development.

Presents, articulates, and sells design ideas and recommendations to stakeholders.

Collaborates with fellow UX designers, Engineers, and Project Managers to ensure visual consistency across project timelines.

Demonstrates the ability to produce high-quality design solutions for various projects while adhering to strict schedule and technical constraints.

PS Collective (Contract)


UX/UI Designer   May 2021 – October 2021

PS Collective leverages AI to provide women with an inclusive, sustainable, and ethical online fashion marketplace.

Recently, I addressed patterns of inefficiency in the web design after combining user research with market research and analytics, decreasing the bounce rate by 12%.

Arranges the handoff of UI revisions, develops a design system, and supports business goals while working 1:1 with CTO and Engineer.


IterateUX

Content Manager   Mar 2021 – Present

IterateUX is a 1k+ global design community that offers designers of all levels with a virtual platform to learn, collaborate, and network.

Boosted signups by 38% and restructured processes over first 90 days in collaboration with UX Researchers, Writers, and Designers.


Real Value (Contract)

Lead UX Designer   Dec 2020 – Feb 2021

Expedited the beta launch of an AI tool that measures the diversity of marketing assets by defining a strategic UX design direction, saving the team more than three months development time.

Handled the user research and design efforts for a B2B product over four Sprints by working closely with UX and product team members.


Careerin Tech Society – Web App (Freelance)

UX Designer   Feb 2021 – Mar 2021

Executed qualitative and quantitative research, conceptualized wireframes, iterated hi-fi mockups, and worked 1:1 with Engineers.

Promoted solution by presenting explorations, methods, rationale, and recommendations to stakeholders and a live 60+ audience.


Content